End-to-end video production for performance brands: strategy, creative direction, talent coordination, and content built to convert.
LumiMeds needed to produce high-volume social content at a pace that traditional production couldn't sustain. I built the entire operation from the ground up: casting creators, assigning scripts, managing production workflows, and editing over 600 videos in 6 months. I independently developed AI production agents using Claude Code to automate footage organization, team communication, and post-production handoffs across Slack, Frame.io, and cloud storage. The result was a fully scalable content engine that kept growing without adding headcount.
Outcome: 600+ videos delivered in 6 months across paid and organic social, with a fully automated production pipeline built from scratch.
Claude Code / Adobe Premiere Pro / After Effects / Higgsfield
"Every project starts with one question: will this make someone stop watching everything else?"
— Rama LuninI'm Rama, a video production lead and creative director specializing in performance content. I run productions end-to-end: strategy, scripting, talent coordination, and post-production.
I specialize in performance content for e-commerce, health and wellness, fashion, beauty, and food brands. From UGC-style ads to full brand campaigns, with the same obsession with hooks, pacing, and storytelling in every frame.
What sets me apart is the infrastructure behind the content. I independently build AI production pipelines that automate footage organization, team communication, casting, script assignment, and post-production handoffs. The kind of systems that let a small team produce at a scale that shouldn't be possible.
Beyond client work, I run a YouTube channel with over 120K subscribers. Proof that I don't just produce content, I know how to build an audience with it.
From concept and scripting to talent briefing and shot lists. End-to-end creative leadership with a clear strategy behind every piece.
Hook-driven ads built for broad audiences. Tight pacing, native product integration, and CTAs designed to convert on Meta and TikTok.
Polished, story-led content that builds brand equity and works across multiple channels and formats.
Reels, TikToks, and Shorts produced to feel native to the platform, built to hold attention and grow your brand without a media budget.
Multiple cuts from the same footage: different hooks, formats, and pacing, so you can test fast and scale what works.
On-set production with the final cut already in mind. No disconnect between what gets filmed and what gets delivered.
Tell me what you're working on and let's see if we're a good fit. I respond within 24 hours.
ramalunin@gmail.com